Audra Bauer Technical Consulting LLC
Audra Bauer Technical Consulting LLC
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    • Sales & Mktg Svc
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  • Home
  • Exec Relationship Svc
  • Fractional CMO Svc
  • Fractional CMO Las Vegas
  • Industry Specialties
  • Mktg Strategy Svc
  • Sales & Mktg Svc
  • FAQs
  • Social Media
  • About

Fractional CMO Services for Service Businesses

Business meeting analyzing charts on a laptop.

Achieve senior B2B marketing leadership without the need to hire a full-time executive. ABTC develops practical growth systems, marketing strategies, and accountability for B2B and service businesses.

Audra Bauer Technical Consulting offers fractional CMO services for B2B and service-based businesses seeking experienced B2B marketing leadership on a flexible basis. We help transform scattered activities into focused growth systems that prioritize objectives, clarify ownership, and establish meaningful measures of progress. Build a marketing strategy that supports the business you are becoming.

Book a Strategy Call

When marketing is busy but growth still feels uncertain

Many growing companies reach a point where B2B marketing leadership becomes too crucial to manage informally, yet a full-time chief marketing officer is not yet the right investment. 


You may be ready for fractional CMO support if:  

- Marketing decisions depend too heavily on the owner or CEO  

- Your team is active, but priorities change from week to week  

- Sales and marketing are pursuing different goals  

- Agencies and contractors lack unified direction  

- You cannot clearly connect marketing activity to pipeline or revenue  

- A launch, expansion, or repositioning requires senior leadership  

- You need a marketing strategy that your existing team can actually execute within your growth systems.

what a fractional CMO does

Additional Information

A fractional CMO serves as a vital member of your leadership team, offering B2B marketing leadership for a fraction of the time and cost associated with hiring a full-time executive. This role goes beyond mere campaign management; it integrates positioning, planning, people, process, technology, and performance to create effective growth systems.


Depending on your specific needs, ABTC can assist with:


- Market positioning and value proposition

- Defining your ideal customer and mapping the buyer journey

- Developing annual and quarterly marketing planning

- Crafting offer and go-to-market strategies

- Aligning sales and marketing initiatives

- Setting campaign and content priorities

- Structuring teams, clarifying roles, and establishing accountability

- Guiding agency and vendor relationships

- Making informed decisions on marketing technology and workflow

- Creating dashboards, KPIs, and leadership reporting

- Providing coaching and enablement for internal teams to enhance your marketing strategy.

Sticky note with Chief Marketing Officer text, wooden gears, markers, and red dynamite sticks.

Sticky note with Chief Marketing Officer text, wooden gears, markers, and red dynamite sticks.

Fractional CMO Services for Service Businesses

Plan

Transfer

Build

We assess what is working in B2B marketing leadership, identify the gaps, and translate business goals into a practical marketing strategy roadmap. The result is a defined growth system with clear priorities, owners, timing, and measures of success.

Build

Transfer

Build

We collaborate with your team to establish the essential growth systems, campaigns, workflows, and reporting necessary for effective B2B marketing leadership. This approach emphasizes done-with-you leadership, rather than just providing a static marketing strategy document that remains unused.

Transfer

Transfer

Transfer

We document the process, strengthen team capability, and create accountability, ensuring your organization can sustain its growth systems. This allows you to retain the knowledge, structure, and tools developed during the engagement, all while enhancing your B2B marketing leadership and refining your marketing strategy.

what you gain

Our Approach

Our Approach

Book a Strategy Call

Our Approach

Our Approach

Our Approach

A focused marketing strategy tied to business goals enhances B2B marketing leadership. This approach leads to better decisions regarding where to invest time and budget, ensuring clearer coordination among leaders, employees, agencies, and contractors. By implementing growth systems, companies can establish repeatable processes instead of relying on last-minute marketing efforts. Additionally, useful reporting that supports action contributes to a stronger internal team with less dependence on outside vendors.

why work with Audra Bauer

Audra brings over 20 years of expertise in B2B marketing leadership, encompassing marketing, strategy, operations, technology, and complex cross-functional initiatives. Her approach merges executive-level thinking with practical implementation to create effective growth systems. The objective is not to make marketing appear busier; rather, it is to establish a marketing strategy that your team can use, measure, and continuously improve.

Turn Marketing Into a Managed Growth Function

If your business has outgrown improvised marketing strategies but is not ready for a full-time CMO, ABTC can help you establish the clarity, growth systems, and B2B marketing leadership necessary for the next stage.

Book a Strategy Call
Executive Relationship ServiceFractional CMO Services Las VegasIndustry SpecialtiesMarketing Strategy for Service BusinessesSales and Marketing Consulting

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